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World Industrial Design Day observed

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Hyderabad: On the World Industrial Design Day today, Jayesh Ranjan, Principal Secretary, Industries, and Srinivasan, president-elect, World Design Organization, on Saturday launched the Design Challenge hosted by the State government in partnership with the Confederation of Indian Industry (CII) in Hyderabad.
The Design Challenge winners will be awarded during Hyderabad Design Week, a global design event organized by the Telangana Government along with World Design Organization’s Assembly here from October 9 to 13 this year. The entire bouquet of events will comprise an international seminar on design, workshops on various themes and also a concurrent exhibition on design displays with the participation of designers, speakers and other experts from India and overseas.
Speaking at the launch, Jayesh Ranjan briefed on the Design Challenges posted by the Government and motivated the students and to provide culturally neutral and practical design solutions to the challenges. Srinivasan, shared global perspective on design education system. He also spoke about the forthcoming World Design Assembly to be held in Hyderabad for the first time in India and urged everyone to participate in a big way in such an important international event. 
            Prof. Pradyumna Vyas, Regional Advisor, World Design Organization and former Director, National Institute of Design, Ahmedabad spoke about Design Education in India. Soumitra Biswas, Adviser, Technology and Innovation, Confederation of Indian Industry briefed about CII initiatives on evangelizing design to India Industry and described CII’s journey over last two decades for championing design in all walks of life.
Two design-innovation start-ups by Kranthi Vistakula and Raj Neravati shared their interesting journey with the audience. Vatsala Mishra, OSD to Principal Secretary, invited maximum participation for Hyderabad Design Week. The event was attended by heads of institutions and students across the country.

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