Hyderabad: Ramky Enviro Engineers Ltd in collaboration with BIG FM, one of India’s largest radio networks, kicks off this year’s Ganesh festivities with the announcement of the 12th edition of its award-winning initiative, Ramky BIG Green Ganesha. With each passing year, the eco-friendly brainchild of the network has always reinforced the absolute necessity for environment conservation and sustainability. Gaining immense popularity since the time it laid its foundation in 2008, the campaign this year, will be spearheaded who is sure to entice listeners across the 10-day long festivities.
In order to make a conscious effort of keeping the environment clean, this year’s BIG Green Ganesha idol will be made using old newspapers, donated by citizens and celebrities of Hyderabad, in a massive collection drive that is starting today for 10 days. We will have a canter going around town from 21st Aug till 30th Aug and we also will have paper collection boxes in Next Galleria Malls and Happi Mobile Stores. Each individual who gives newspapers will get Ramky Big Green Hero certificate and many other gifts and vouchers.
Aadi Saikumar will be the face of this year’s Ramky Big Green Ganesha who will support BIG FM for the concept and urges people to consciously adopt idols that are eco-friendly in nature and contribute their bit in retaining the environment safety.
Newspaper collection drive will be followed by 7 day mall event where Ramky Big Green Ganesha Idol will be installed. The Idol will be unveiled on 2nd Sep. The guests for the flag off were M Goutham Reddy, MD & CEO, Ramky Enviro Engineers Ltd, Satish Cheeti, CEO, RRRL, Aadi Saikumar, Nithya Naresh, Actress, Sai Kiran Adivi – Director.